Archive for the ‘Branding’ Category
Make Love Not War
Posted by Jason Dunstone on September 29th, 2010 at 6:18pm
Oh to be loved. To have a special spot in someone’s heart. In the rough and tumble world of brands fighting for supremacy does love survive? This was the question explored in research conducted by market research agency Square Holes during 2010 culminating in a national survey of 1,000 16+ year olds.
The simple answer is ‘yes’ – love does exist for brands.
When the Square Holes survey consumers were asked to spontaneously nominate brands they loved, all but a few did. Square Holes’ ‘Australia’s Most Loved Brands’ is a list direct from the hearts of consumers. Some brands only received one vote, while others were widely endorsed.
So, drum-roll, which brands did consumers vote as Australia’s 10 most loved?
Posted in Advertising, Branding, Digital
Brands, recessions and heart and soul
Posted by Jason Dunstone on August 25th, 2009 at 1:28pm
It’s Marketing Week in South Australia! While the message leading the charge and focus is “marketing in a tough economic environment is all about outwitting our competitors,” shouldn’t it be to …
Stop treating consumers like idiots?
Posted in Advertising, Branding
Be like Drama
Posted by Mal Chia on at 12:59pm
If you really want to get noticed in your market, you need to do something different.
Don’t follow the competition.
Make your own rules.
Think outside the box.
Deliver over and above what your customers exepct.
Do something no one else in your catergory is doing and there’s a better chance that people will remember and come back to you.
Be like Johnny Drama and order a Welch’s Grape Soda.
Posted in Branding, Marketing Strategy
Brand Building Guerrilla Tools: 1. Product Placement
Posted by Silvia Azmitia on August 14th, 2009 at 11:58am
A few nights ago I was changing channels when the image of a terrible product placement hit me in the face. The show was Packed to the Rafters and the product was a bottle of Masterfoods tomato sauce. The bottle was in a privileged position within the shot with the label was facing the camera. It was obvious and false. The first thing I thought was: ‘What a waste of marketing budget…’ Continue reading…
Posted in Branding
Brands with heart & soul
Posted by Jason Dunstone on August 7th, 2009 at 3:45pm
Are you driven by your head or your heart? Be honest… Are you really that rational? Think about it. Your food, wine, clothes, car or favourite cafe. Think about your bad habits. Drinking, smoking, eating or how you drive your car. If you are anything like me, I’m sure your heart and the emotions within it have the upper hand over your good meaning head. Just like your good and bad conscience, do you really have that much control?
Posted in Advertising, Branding