Archive for the ‘Branding’ Category
Brands, recessions and heart and soul
Posted by Jason Dunstone on August 25th, 2009 at 1:28pm
It’s Marketing Week in South Australia! While the message leading the charge and focus is “marketing in a tough economic environment is all about outwitting our competitors,” shouldn’t it be to …
Stop treating consumers like idiots?
Posted in Advertising, Branding
Be like Drama
Posted by Mal Chia on at 12:59pm
If you really want to get noticed in your market, you need to do something different.
Don’t follow the competition.
Make your own rules.
Think outside the box.
Deliver over and above what your customers exepct.
Do something no one else in your catergory is doing and there’s a better chance that people will remember and come back to you.
Be like Johnny Drama and order a Welch’s Grape Soda.
Posted in Branding, Marketing Strategy
Brand Building Guerrilla Tools: 1. Product Placement
Posted by Silvia Azmitia on August 14th, 2009 at 11:58am
A few nights ago I was changing channels when the image of a terrible product placement hit me in the face. The show was Packed to the Rafters and the product was a bottle of Masterfoods tomato sauce. The bottle was in a privileged position within the shot with the label was facing the camera. It was obvious and false. The first thing I thought was: ‘What a waste of marketing budget…’ Continue reading…
Posted in Branding
Brands with heart & soul
Posted by Jason Dunstone on August 7th, 2009 at 3:45pm
Are you driven by your head or your heart? Be honest… Are you really that rational? Think about it. Your food, wine, clothes, car or favourite cafe. Think about your bad habits. Drinking, smoking, eating or how you drive your car. If you are anything like me, I’m sure your heart and the emotions within it have the upper hand over your good meaning head. Just like your good and bad conscience, do you really have that much control?
Posted in Advertising, Branding
Brand salience must be a strategic objective
Posted by Michelle Tustin on at 1:22pm
The argument continues as to whether brand salience is top of mind awareness or more broadly the propensity of the brand to be noticed or thought of in buying situations. At Square Holes we believe salience is a measure of how big the brand is in the minds of customers. Specifically, this means that it is more than just a top of mind awareness measure. It is what is in the mind of the consumer, in both the number of brand associations and the strength of those associations.
Posted in Branding, Marketing Strategy