Archive for the ‘Digital’ Category
Make Love Not War
Posted by Jason Dunstone on September 29th, 2010 at 6:18pm
Oh to be loved. To have a special spot in someone’s heart. In the rough and tumble world of brands fighting for supremacy does love survive? This was the question explored in research conducted by market research agency Square Holes during 2010 culminating in a national survey of 1,000 16+ year olds.
The simple answer is ‘yes’ – love does exist for brands.
When the Square Holes survey consumers were asked to spontaneously nominate brands they loved, all but a few did. Square Holes’ ‘Australia’s Most Loved Brands’ is a list direct from the hearts of consumers. Some brands only received one vote, while others were widely endorsed.
So, drum-roll, which brands did consumers vote as Australia’s 10 most loved?
Posted in Advertising, Branding, Digital
Ditch the pitch, start the conversation
Posted by Mal Chia on September 25th, 2009 at 10:26am
Digital Media published an article recently written by B&T writers based on a study by Light Speed Research that said Australians and Japanese were more resistant to overtures from brands on social networks.
This was in contrast to their peers in India and China who were more likely to have their opinions of a brand improved if they were engaged via social media channels.
Posted in Digital
Think! Digital Session Wrap-Up and Slides
Posted by Mal Chia on September 17th, 2009 at 3:51pm
Last week, Jason and I presented to a room full of clients and agencies about the challenges traditional marketers face integrating digital into their strategy. Taking different yet convergent points of view, we discussed emerging trends in digital marketing through our own observations and experiences across multiple industries.
Integration was the common thread, especially in relation to marketing departments, campaigns and creative ideas. Unsurprisingly, there was a strong interest in social media with many organisations struggling with what tools to use and how best to apply it. We rounded off the session with an ‘interactive’ discussion with Via Media boss, Jason Neave, and AdelaideNow’s David Kuchel getting in on the action with a few interesting questions raised about PURL’s and the need to maintain strategic focus with digital executions (instead of digital for digital’s sake).
You can view and download the slides below…
Posted in Digital, Insight, Research
Is Twitter now only for the hardcore?
Posted by Mal Chia on August 13th, 2009 at 4:35pm
Interesting to hear on Episode #164 of Mitch Joel’s awesome Six Pixels of Separation podcast that the barriers to entry for recent adopters may be getting too high. Continue reading…
Posted in Digital
Nine Inch Nails and why you should love your customers
Posted by Mal Chia on May 29th, 2009 at 10:07am
Nine Inch Nails are a band that really loves its fans. Or at the very least knows how to treat them and still turn a profit.
While the rest of the music industry struggles to find ways to keeping exploiting their audience and largely ignore the existence of digital, NiN have been pioneering a new model for how bands should interact with their fans.
Posted in Digital, Imagination, Marketing Strategy