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	<title>Think! &#187; Digital</title>
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	<link>http://think.squareholes.com</link>
	<description>Marketing trends and consumer insights from a market research perspective</description>
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		<title>Ditch the pitch, start the conversation</title>
		<link>http://think.squareholes.com/2009/09/ditch-the-pitch-start-the-conversation/</link>
		<comments>http://think.squareholes.com/2009/09/ditch-the-pitch-start-the-conversation/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 00:26:53 +0000</pubDate>
		<dc:creator>Mal Chia</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[B&T]]></category>
		<category><![CDATA[Digital Media]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[friends]]></category>
		<category><![CDATA[good citizen]]></category>
		<category><![CDATA[interaction]]></category>
		<category><![CDATA[pitching]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=641</guid>
		<description><![CDATA[Digital Media published an article recently written by B&#38;T writers based on a study by Light Speed Research that said Australians and Japanese were more resistant to overtures from brands on social networks.
This was in contrast to their peers in India and China who were more likely to have their opinions of a brand improved [...]]]></description>
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		<title>Think! Digital Session Wrap-Up and Slides</title>
		<link>http://think.squareholes.com/2009/09/think-digital-session-wrap-up-and-slides/</link>
		<comments>http://think.squareholes.com/2009/09/think-digital-session-wrap-up-and-slides/#comments</comments>
		<pubDate>Thu, 17 Sep 2009 05:51:46 +0000</pubDate>
		<dc:creator>Mal Chia</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Insight]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[AdelaideNow]]></category>
		<category><![CDATA[David Kuchel]]></category>
		<category><![CDATA[integration]]></category>
		<category><![CDATA[Jason Dunstone]]></category>
		<category><![CDATA[Jason Neave]]></category>
		<category><![CDATA[Mal Chia]]></category>
		<category><![CDATA[presentation]]></category>
		<category><![CDATA[slides]]></category>
		<category><![CDATA[square holes]]></category>
		<category><![CDATA[Think Session]]></category>
		<category><![CDATA[Via Media]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=632</guid>
		<description><![CDATA[Last week, Jason and I presented to a room full of clients and agencies about the challenges traditional marketers face integrating digital into their strategy. Taking different yet convergent points of view, we discussed emerging trends in digital marketing through our own observations and experiences across multiple industries.
Integration was the common thread, especially in relation [...]]]></description>
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		<item>
		<title>Is Twitter now only for the hardcore?</title>
		<link>http://think.squareholes.com/2009/08/is-twitter-now-only-for-the-hardcore/</link>
		<comments>http://think.squareholes.com/2009/08/is-twitter-now-only-for-the-hardcore/#comments</comments>
		<pubDate>Thu, 13 Aug 2009 06:35:08 +0000</pubDate>
		<dc:creator>Mal Chia</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Mitch Joel]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=569</guid>
		<description><![CDATA[Interesting to hear on Episode #164 of Mitch Joel&#8217;s awesome Six Pixels of Separation podcast that the barriers to entry for recent adopters may be getting too high.
Where in the early days, or even 6 months ago, it was easy to connect and engage with people you respected and position yourself as a thought leader, [...]]]></description>
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		<title>Nine Inch Nails and why you should love your customers</title>
		<link>http://think.squareholes.com/2009/05/nine-inch-nails-and-why-you-should-love-your-customers/</link>
		<comments>http://think.squareholes.com/2009/05/nine-inch-nails-and-why-you-should-love-your-customers/#comments</comments>
		<pubDate>Thu, 28 May 2009 23:37:55 +0000</pubDate>
		<dc:creator>Mal Chia</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Imagination]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[nin]]></category>
		<category><![CDATA[Trent Reznor]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[Wired]]></category>
		<category><![CDATA[Year Zero]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=365</guid>
		<description><![CDATA[
Nine Inch Nails are a band that really loves its fans. Or at the very least knows how to treat them and still turn a profit.
While the rest of the music industry struggles to find ways to keeping exploiting their audience and largely ignore the existence of digital, NiN have been pioneering a new model [...]]]></description>
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		<title>Marketing lessons from Heroes</title>
		<link>http://think.squareholes.com/2009/03/marketing-lessons-from-heroes/</link>
		<comments>http://think.squareholes.com/2009/03/marketing-lessons-from-heroes/#comments</comments>
		<pubDate>Thu, 05 Mar 2009 02:05:48 +0000</pubDate>
		<dc:creator>Mal Chia</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[heroes]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[tv]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=164</guid>
		<description><![CDATA[
While regular viewers of NBC’s Heroes can attest to the shows engaging yet sometimes convoluted plot involving everyday people who acquire superpowers, it was refreshing to get some sage advice in the episode “Building 26” from chief bad guy/psycho killer Sylar that can be applied to business, marketing and pretty much anything else in life.
1. [...]]]></description>
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