Archive for the ‘Imagination’ Category
Artists shift your thinking
Posted by Troy Forrest on August 13th, 2009 at 4:28pm
“The most acclaimed artists not only create more works than their peers,
they also generate more failures.”
- Dean Simonton
In his analysis of how people can change the minds of others, Cognition Professor Howard Gardner looks at revolutionary artists. He suggests that artists create watershed moments - alter the thinking of an entire population – by doing 3 things; Continue reading…
Posted in Imagination, Marketing Strategy
Australian advertisers and their agencies are too fixated on research and play too safe
Posted by Jason Dunstone on July 23rd, 2009 at 7:02pm
In a recent article on B&T on-line, Jacques Burger, the South African managing director of The Campaign Palace in Sydney and national CEO argues that “People go with their gut because they like it. Australia is too safe, its way too safe. Clients are too safe. I think it has become fixated on research in a bad way.”
In Australia for just over 10 months, he views the local advertising scene as “too safe”.
Posted in Advertising, Imagination, Marketing Strategy
Nine Inch Nails and why you should love your customers
Posted by Mal Chia on May 29th, 2009 at 10:07am
Nine Inch Nails are a band that really loves its fans. Or at the very least knows how to treat them and still turn a profit.
While the rest of the music industry struggles to find ways to keeping exploiting their audience and largely ignore the existence of digital, NiN have been pioneering a new model for how bands should interact with their fans.
Posted in Digital, Imagination, Marketing Strategy
“Marketing = Design = Innovation” – Daniel Lock
Posted by Mal Chia on May 22nd, 2009 at 12:44pm
Peter Drucker famously said that there are only two aspects to business, marketing and innovation. Right now, during this recession, there must be a total focus on marketing.
McGraw Hill carried out a research study of 600 businesses that those businesses that aggressively advertised during the 1981-982 recession increased sales by an average 256% up to 1985. In fact there was a 132% 5-year growth in sales over those firms that did not advertise, but tried to hold their capital. Continue reading…
Posted in Imagination, Marketing Strategy
The importance of doodling
Posted by Yvonne Baulderstone on April 2nd, 2009 at 12:09pm
How often do you find yourself receiving confused looks as you mindlessly doodle through an important meeting?
Doodling is often seen as an irrelevant act with no strategic value making the doodler appear disinterested in the task at hand. However for many with pen and paper at hand it is an unavoidable habit. A recent study by Jackie Andrade from the University of Plymouth has concluded that the act of doodling can improve information recall.
Posted in Imagination