Archive for the ‘Imagination’ Category
Really cool examples of ambient media
Posted by Silvia Azmitia on April 1st, 2009 at 9:41am
Here’s a couple more really cool examples of ambient media that we found.
Bubbles Hair Salon: Comb crossing…
Posted in Advertising, Imagination
Steps for building a creative office
Posted by Victoria Carbone on March 16th, 2009 at 1:36pm
In season three of BBC’s The Office character Tim Canterbury explains how the only thing he has in common with his work collegues is that they share the same bit of carpet for 8 hours a day, 5 days a week.
Posted in Imagination
Fun, games and creativity
Posted by Jason Dunstone on July 26th, 2007 at 3:17pm
AÂ fun office is one way to ensure staff happy and loyal. It seems that not only are they more satisfied, but fun produces creative thinking staff and with this an innovative enterprise. This is reported in an interesting article in the July 12 BRW. As the article states “playing games and having fun may seem a frivolous pursuit but many of Australia’s leading companies are encouring staff to ‘waste time’ as a means of creating new products and services”. This is interesting stuff for any organisation seeking innovation or consultancy supporting clients in this way. Continue reading…
Posted in Imagination
The customer is NOT always right
Posted by Rikki-Lee Schmitt on June 18th, 2007 at 5:32pm
The customer is always right - or are they? An intersting article on BrandChannel.com defines despeartion and eagerness to please customers at all costs, as detrimental to a brand’s equity. This applies mainly to B2B marketing strategies. Karl Treacher compares B2B relationships with romantic relationships - whoever has the upperhand dominates.
Continue reading…
Posted in Imagination, Insight
Consumer insight and reality TV combine
Posted by Jason Dunstone on March 6th, 2007 at 3:37pm
Electrolux has continued its focus on consumers by recruiting a family of six Italians to be filmed by three webcames for 16 hours every day. Members of the general public can visit and Electrux is provided with some rather innovative consumer insight. As Ulrich Gartner, vice president Communications Europe at Electrolux says “at Electrolux, all product innovation starts with consumer insight – meaning a deep, intuitive understanding of what consumers really need. For the last few years we have had hundreds of research teams visiting and observing consumers in their homes, to detect the hidden problems they were struggling with in daily household chores”. Continue reading…
Posted in Imagination