Archive for the ‘Insight’ Category
Needs-Based Segmentation
Posted by Silvia Azmitia on January 11th, 2008 at 4:24pm
A summary of “The Mechanics of Needs-Based Segmentation”, by Marketing Leadership Council.
In many markets, adding value to the product might be the most consistent way to differentiate from the competition and therefore, maintain or even gain market share. But as companies focus on solutions selling and the provision of value-added services, they often experience an increase in their average cost-to serve.
Posted in Insight
Facebook the biggest waste of time?…I don’t think so!
Posted by Victoria Carbone on November 16th, 2007 at 4:33pm
Facebook is the latest online social networking craze, mainly attracting older Generation Ys. However in August this year it was reported that Facebook is costing Australians $5 billion a year! An Internet security firm estimated that if one employee spent an hour a day on the website it could cost their company $6000 a year.
Posted in Insight, Marketing Strategy
What do Gen X and Gen Y demand from employers?
Posted by Jason Dunstone on November 6th, 2007 at 1:54pm
1 … Management culture is the area of greatest weakness yet it has the strongest impact on overall job satisfaction and retention. Generation X and Y employees are demanding a management style that they respect and managers who work with staff in a friendly manner. It is also important that management treat staff as individuals and place employees’ needs as essential to business success. Continue reading…
Posted in Insight, Marketing Strategy
Brand – Art or Science
Posted by Jason Dunstone on August 19th, 2007 at 1:07pm
The annual week of marketing related speakers this year focuses on the centrepiece of marketing – brands. Marketing Week 2007 posses the question ‘Managing Brands – Art or Science?’ A bit of a silly question, but one that may even beat last year’s record attendance of 800 marketing boffins. Continue reading…
Posted in Insight
No tattoos. No tank tops. No Burbury.
Posted by Andrew Millar on August 2nd, 2007 at 5:15pm
I’ve come across two instances lately where the journey to grow new markets has ended in a travellers’ tale of woe.
The first concerns the exclusively British brand Burbury. They saw profits in shifting their market away from the upper class Brits and Japanese tourists to a broader more youthful base. So they introduced their famous signature tartan to the baseball cap. Continue reading…
Posted in Insight