Archive for the ‘Insight’ Category
Blackle
Posted by Rikki-Lee Schmitt on July 26th, 2007 at 11:34am
So much for a paperless office reducing the effects of climate change. Now your trusty PC is being blamed for the demise of the earth and all its living creatures. When your screen is white, being it an empty Word page, or the Google page, your computer consumes 74 watts, and when it’s black it consumes only 59 watts.
Posted in Insight
The customer is NOT always right
Posted by Rikki-Lee Schmitt on June 18th, 2007 at 5:32pm
The customer is always right - or are they? An intersting article on BrandChannel.com defines despeartion and eagerness to please customers at all costs, as detrimental to a brand’s equity. This applies mainly to B2B marketing strategies. Karl Treacher compares B2B relationships with romantic relationships - whoever has the upperhand dominates.
Continue reading…
Posted in Imagination, Insight
The Media Index – NSW election talks back
Posted by Rikki-Lee Schmitt on April 4th, 2007 at 12:17pm
According to Media Monitors’ Media Index, the NSW Election is generating a lot of discussion in domestic media and talkback. Domestically, there is also hype about Santo Santoro and the Harbour Bridge Anniversary.
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Posted in Insight
The Media Index – Billy Thorpe tops the charts
Posted by Rikki-Lee Schmitt on March 7th, 2007 at 3:30pm
Media Monitors’ Media Index measures the top five domestic, international, business, sports and talkback topics across print, radio and television on a weekly basis.
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Posted in Insight
Generation Y where and how to market
Posted by Rikki-Lee Schmitt on March 5th, 2007 at 5:44pm
Generation Y – children of Baby Boomers – are extremely marketing savvy, given that they have been marketed to their whole lives. These cynical youths are highly resistant to brand loyalty. With the clutter of traditional mediums, such as TV and now the Internet, message retention among young people seems almost impossible. Interactivity is key when targeting this generation. Marketers need to build brands with them rather than for them. Continue reading…
Posted in Insight