Archive for the ‘Marketing Strategy’ Category
Nine Inch Nails and why you should love your customers
Posted by Mal Chia on May 29th, 2009 at 10:07am
Nine Inch Nails are a band that really loves its fans. Or at the very least knows how to treat them and still turn a profit.
While the rest of the music industry struggles to find ways to keeping exploiting their audience and largely ignore the existence of digital, NiN have been pioneering a new model for how bands should interact with their fans.
Posted in Digital, Imagination, Marketing Strategy
“Is marketing an art or a science?” by Seth Godin
Posted by Mal Chia on May 28th, 2009 at 10:16am
It’s both, and that’s the problem.
Some marketers are scientists. They test and measure. They do the math. They understand the impact of that spend in that market at that time with that message. They can understand the analytics and find the truth.
This sort of marketing works when it works, but it usually doesn’t. That’s because we’re dealing with humans, the wild card in the system.
Posted in Marketing Strategy
“Marketing in a Recession” by Drew Zagorski
Posted by Silvia Azmitia on May 22nd, 2009 at 4:05pm
Here’s an excerpt from an interesting article written by Drew Zagorski entitled “‘Marketing in a Recession. Why marketing Your Business in a Downturn is Just Plain Smart.”
“Many studies indicate that cutting back on marketing during downturns is not a smart move. A study by PIMS Associates found:
Firms that increase their marketing spend during a recession grow significantly faster than firms that maintain or decrease their marketing spend.
Continue reading…
Posted in Marketing Strategy
“Marketing = Design = Innovation” – Daniel Lock
Posted by Mal Chia on at 12:44pm
Peter Drucker famously said that there are only two aspects to business, marketing and innovation. Right now, during this recession, there must be a total focus on marketing.
McGraw Hill carried out a research study of 600 businesses that those businesses that aggressively advertised during the 1981-982 recession increased sales by an average 256% up to 1985. In fact there was a 132% 5-year growth in sales over those firms that did not advertise, but tried to hold their capital. Continue reading…
Posted in Imagination, Marketing Strategy
Stop navel-gazing and start marketing
Posted by Mal Chia on April 1st, 2009 at 2:42pm
Lately, it seems that many marketers are doing more navel-gazing than executing while trying to get away with the same ol’ strategies ‘on the cheap’.
Instead of taking a different tact with how they are marketing themselves in a recession, they seem to be doing one of two things: trying to get away with exactly what they have done before but with less money or excessively pondering how things have changed without actually doing anything. Both, I might add, are sure fire recipes for disaster.
Now is the time to act before it’s too late.
Posted in Marketing Strategy