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	<title>Think! &#187; Research</title>
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	<link>http://think.squareholes.com</link>
	<description>Marketing trends and consumer insights from a market research perspective</description>
	<lastBuildDate>Wed, 24 Feb 2010 04:48:28 +0000</lastBuildDate>
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		<title>Engaging with Consumers via Ethnography</title>
		<link>http://think.squareholes.com/2010/02/engaging-with-consumers-via-ethnography/</link>
		<comments>http://think.squareholes.com/2010/02/engaging-with-consumers-via-ethnography/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 03:44:00 +0000</pubDate>
		<dc:creator>Victoria Carbone</dc:creator>
				<category><![CDATA[Research]]></category>
		<category><![CDATA[consumer behaviour]]></category>
		<category><![CDATA[ethnography]]></category>
		<category><![CDATA[Everyday Lives]]></category>
		<category><![CDATA[filming]]></category>
		<category><![CDATA[journals]]></category>
		<category><![CDATA[observation]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=676</guid>
		<description><![CDATA[In the most basic sense, ethnography in market research involves watching what people do, rather than asking people what they do.
From this, researchers can make inferences from the observed behaviour.

Three popular forms of ethnography adopted by market researchers include&#8230;

Conducting participant observation in stores, workplaces, and homes to observe real behaviour;
Giving participants a video/digital camera to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Generation Gap/Myth</title>
		<link>http://think.squareholes.com/2009/10/the-generation-gapmyth/</link>
		<comments>http://think.squareholes.com/2009/10/the-generation-gapmyth/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 02:01:07 +0000</pubDate>
		<dc:creator>Mal Chia</dc:creator>
				<category><![CDATA[Research]]></category>
		<category><![CDATA[AIM]]></category>
		<category><![CDATA[employer branding]]></category>
		<category><![CDATA[gen x]]></category>
		<category><![CDATA[gen y]]></category>
		<category><![CDATA[generation gap]]></category>
		<category><![CDATA[square holes]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=658</guid>
		<description><![CDATA[
In the second half of 2007, Square Holes worked with AIM SA and  SA Great to conduct research into the attitudes and needs of younger workers [aged under 40].  Building on the success of the 2007 study, AIM SA and Square Holes explored broader issues in relation to the needs of differing groups of workers.
Interestingly, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Think! Digital Session Wrap-Up and Slides</title>
		<link>http://think.squareholes.com/2009/09/think-digital-session-wrap-up-and-slides/</link>
		<comments>http://think.squareholes.com/2009/09/think-digital-session-wrap-up-and-slides/#comments</comments>
		<pubDate>Thu, 17 Sep 2009 05:51:46 +0000</pubDate>
		<dc:creator>Mal Chia</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Insight]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[AdelaideNow]]></category>
		<category><![CDATA[David Kuchel]]></category>
		<category><![CDATA[integration]]></category>
		<category><![CDATA[Jason Dunstone]]></category>
		<category><![CDATA[Jason Neave]]></category>
		<category><![CDATA[Mal Chia]]></category>
		<category><![CDATA[presentation]]></category>
		<category><![CDATA[slides]]></category>
		<category><![CDATA[square holes]]></category>
		<category><![CDATA[Think Session]]></category>
		<category><![CDATA[Via Media]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=632</guid>
		<description><![CDATA[Last week, Jason and I presented to a room full of clients and agencies about the challenges traditional marketers face integrating digital into their strategy. Taking different yet convergent points of view, we discussed emerging trends in digital marketing through our own observations and experiences across multiple industries.
Integration was the common thread, especially in relation [...]]]></description>
		<wfw:commentRss>http://think.squareholes.com/2009/09/think-digital-session-wrap-up-and-slides/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Jason Dunstone on The Marketing Manifest</title>
		<link>http://think.squareholes.com/2009/08/jason-dunstone-on-the-marketing-manifest/</link>
		<comments>http://think.squareholes.com/2009/08/jason-dunstone-on-the-marketing-manifest/#comments</comments>
		<pubDate>Tue, 18 Aug 2009 23:09:24 +0000</pubDate>
		<dc:creator>Mal Chia</dc:creator>
				<category><![CDATA[Research]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[Marketing Magazine]]></category>
		<category><![CDATA[podcast]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=591</guid>
		<description><![CDATA[The Marketing Manifest is the official podcast of Marketing Magazine.
In this first episode, host David Campbell goes deep into the minds of Jason Dunstone, managing director of Square Holes and Jeremy Ervine, general manager of FNUKY, asking the questions you want to know in regards to market research.

Link

			
				
			
		
]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Creating social marketing that engages and empowers</title>
		<link>http://think.squareholes.com/2009/07/creating-social-marketing-that-engages-and-empowers/</link>
		<comments>http://think.squareholes.com/2009/07/creating-social-marketing-that-engages-and-empowers/#comments</comments>
		<pubDate>Thu, 23 Jul 2009 07:14:32 +0000</pubDate>
		<dc:creator>Mal Chia</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Insight]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[AMI]]></category>
		<category><![CDATA[Clemenger]]></category>
		<category><![CDATA[consumer behaviour]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[Jason Dunstone]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[square holes]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=396</guid>
		<description><![CDATA[
Square Holes MD, Jason Dunstone, recently spoke  at the Australian Marketing Institute&#8217;s seminar on &#8216;Creating social marketing that engages and empowers.&#8217;
He was joined by Clemenger BBDO Adelaide&#8217;s John McLaren as they discussed how advertising can be used to change behaviours and attitudes towards social problems and the research that drives it.
Examples of successful and [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Inadequate Market Research: Why Business Strategies Fail</title>
		<link>http://think.squareholes.com/2009/04/inadequate-market-research-why-business-strategies-fail/</link>
		<comments>http://think.squareholes.com/2009/04/inadequate-market-research-why-business-strategies-fail/#comments</comments>
		<pubDate>Wed, 08 Apr 2009 04:13:43 +0000</pubDate>
		<dc:creator>Mal Chia</dc:creator>
				<category><![CDATA[Research]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=342</guid>
		<description><![CDATA[Daniel Lock, Principal of Daniel Lock Consulting recently wrote the following article about why business should do more market research. It&#8217;s something that everyone at Square Holes has at some stage wanted to write but thought might be a bit too obvious so thanks Dan!
Inadequate market research is a major reason why business strategies fail. [...]]]></description>
		<wfw:commentRss>http://think.squareholes.com/2009/04/inadequate-market-research-why-business-strategies-fail/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What people do vs what they say they do (Revealed vs Stated Data)</title>
		<link>http://think.squareholes.com/2009/04/what-people-do-vs-what-they-say-they-do-revealed-vs-stated-data/</link>
		<comments>http://think.squareholes.com/2009/04/what-people-do-vs-what-they-say-they-do-revealed-vs-stated-data/#comments</comments>
		<pubDate>Fri, 03 Apr 2009 04:46:58 +0000</pubDate>
		<dc:creator>Michelle Tustin</dc:creator>
				<category><![CDATA[Research]]></category>
		<category><![CDATA[consumer behaviour]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[recession]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=332</guid>
		<description><![CDATA[Much commercial market research relies on stated data from focus groups or interviews. These methods rely on the respondent’s ability to recall and explain their own behaviour. Revealed data is obtained by observing what people actually do, rather than recording what they say they do, which can provide additional insight.

For example in one study, half [...]]]></description>
		<wfw:commentRss>http://think.squareholes.com/2009/04/what-people-do-vs-what-they-say-they-do-revealed-vs-stated-data/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Ethnography in Market Research</title>
		<link>http://think.squareholes.com/2009/03/ethnography-in-market-research/</link>
		<comments>http://think.squareholes.com/2009/03/ethnography-in-market-research/#comments</comments>
		<pubDate>Mon, 16 Mar 2009 04:53:56 +0000</pubDate>
		<dc:creator>Victoria Carbone</dc:creator>
				<category><![CDATA[Research]]></category>
		<category><![CDATA[ethnography]]></category>
		<category><![CDATA[market research]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=258</guid>
		<description><![CDATA[
On the 5th February 2009, Joy Liuzzo posted a blog on Mobile Ethnography Research.  Her blog outlined InsightExpress’ recent research study amongst consumers aged 18 years and older and their barbecue preferences.
The objectives:

Understanding behaviours around barbecuing;
Current condiment usage; and
Condiments consumers currently keep in their homes.

The methodology:

To quantify consumer attitudes and behaviors around barbecuing, respondents [...]]]></description>
		<wfw:commentRss>http://think.squareholes.com/2009/03/ethnography-in-market-research/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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