Archive for the ‘Research’ Category
Creating social marketing that engages and empowers
Posted by Mal Chia on July 23rd, 2009 at 5:44pm
Square Holes MD, Jason Dunstone, recently spoke at the Australian Marketing Institute’s seminar on ‘Creating social marketing that engages and empowers.’
He was joined by Clemenger BBDO Adelaide’s John McLaren as they discussed how advertising can be used to change behaviours and attitudes towards social problems and the research that drives it.
Posted in Advertising, Insight, Research
Inadequate Market Research: Why Business Strategies Fail
Posted by Mal Chia on April 8th, 2009 at 2:43pm
Daniel Lock, Principal of Daniel Lock Consulting recently wrote the following article about why business should do more market research. It’s something that everyone at Square Holes has at some stage wanted to write but thought might be a bit too obvious so thanks Dan!
Inadequate market research is a major reason why business strategies fail. If a company wants to develop their brand, one of the most important things that it should establish is a reliable marketing research system.Customers buy or don’t buy a product for a certain reason, and it is essential for the future of your company that you understand what this reason is. What drives your customers? Continue reading…
Posted in Research
What people do vs what they say they do (Revealed vs Stated Data)
Posted by Michelle Tustin on April 3rd, 2009 at 3:16pm
Much commercial market research relies on stated data from focus groups or interviews. These methods rely on the respondent’s ability to recall and explain their own behaviour. Revealed data is obtained by observing what people actually do, rather than recording what they say they do, which can provide additional insight.
Continue reading…
Posted in Research
Ethnography in Market Research
Posted by Victoria Carbone on March 16th, 2009 at 3:23pm
On the 5th February 2009, Joy Liuzzo posted a blog on Mobile Ethnography Research. Her blog outlined InsightExpress’ recent research study amongst consumers aged 18 years and older and their barbecue preferences.
Posted in Research