Archive for the ‘Uncategorized’ Category
Thanks for the memories David
Posted by Jason Dunstone on July 23rd, 2009 at 11:06pm
It was a sad day 10 years ago when ad legend, even god, David Ogilvy died. The man questioning the status quo and establishing one of the king agencies and a personal reputation to match died 22 July 1999.
His wisdom on advertising and general business acumen is well known.
David Ogilvy’s best business advice:
1. Remember that Abraham Lincoln spoke of life, liberty and the pursuit of happiness. He left out the pursuit of profit.
2. Remember the old Scottish motto: “Be happy while you’re living, for you are a long time dead.â€
3. If you have to reduce your company’s payroll, Continue reading…
Posted in Advertising, Uncategorized
Square Holes in the News
Posted by Mal Chia on July 21st, 2009 at 3:33pm
“Marketing is not about what you as an individual believe is right. It is about what your consumers expect from your brand and what your brand’s role is in their lives.”
Published in the Career One section of The Advertiser on Saturday 18th of July, ‘Network Marketing’ is an article by Jessica Leo. It describes the marketing industry in Australia and features comments from Square Holes very own Silvia Azmitia, Mc Donald’s Alan Robson and Harris Scarfe’s Francesca Blefari.
Posted in Uncategorized
Eyetracking
Posted by Simone Militzer on June 23rd, 2008 at 11:25am
Eyetracking is an established method for the identification of advertising effectiveness. With eyetracking you can register eye movement and visual attention from test persons.
It is used in the market research area e.g. to investigate and analyse advertising campaigns, the usability of web pages or product pages. Continue reading…
Posted in Uncategorized
Mystery Shopping
Posted by Simone Militzer on January 15th, 2008 at 4:19pm
Mystery Shopping [also Cryptic Checks] came originally from the USA. It is a controlling instrument for improvement of customer loyalty. Mystery Shopping is a special approach to test undercover service quality or customer service. These tests are conducted by specially trained people who pose as customers. These interviewers get a special education.
Continue reading…
Posted in Uncategorized
Unlocking your brand’s emotions
Posted by Jason Dunstone on November 6th, 2007 at 1:35pm
A brand is much more than a name. It is more than a logo, advertising campaign or slogan. A brand gives focus to the marketing activities of an organisation by locking into the point of differentiation of the product or service amongst competitors and engaging with customers and potential customers to build support, positive images and, encourage behaviour change. Continue reading…
Posted in Uncategorized