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	<title>Think!</title>
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	<link>http://think.squareholes.com</link>
	<description>Marketing trends and consumer insights from a market research perspective</description>
	<lastBuildDate>Wed, 24 Feb 2010 04:48:28 +0000</lastBuildDate>
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		<title>Top 10 Consumer Trends</title>
		<link>http://think.squareholes.com/2010/02/top-10-consumer-trends/</link>
		<comments>http://think.squareholes.com/2010/02/top-10-consumer-trends/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 04:48:28 +0000</pubDate>
		<dc:creator>Mal Chia</dc:creator>
				<category><![CDATA[Insight]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[consumber behaviour]]></category>
		<category><![CDATA[environmentalism]]></category>
		<category><![CDATA[Jason Dunstone]]></category>
		<category><![CDATA[Mal Chia]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Rob Engels]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[square holes]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[Victoria Carbone]]></category>
		<category><![CDATA[Yvonne Baulderstone]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=686</guid>
		<description><![CDATA[After much anticipation, here are Square Holes&#8217; Top 10 consumer trends we have observed in 2009. Watch the video for a brief explanation of each one.

Visible Gossip
Lazy Advocates
Sensible Youth
Make the News
Pick and Mix Environmentalism
Essential Indulgences
Emotional Relevance
Unfettered Authenticity
Digital Divide
Serendipity



			
				
			
		
]]></description>
		<wfw:commentRss>http://think.squareholes.com/2010/02/top-10-consumer-trends/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Engaging with Consumers via Ethnography</title>
		<link>http://think.squareholes.com/2010/02/engaging-with-consumers-via-ethnography/</link>
		<comments>http://think.squareholes.com/2010/02/engaging-with-consumers-via-ethnography/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 03:44:00 +0000</pubDate>
		<dc:creator>Victoria Carbone</dc:creator>
				<category><![CDATA[Research]]></category>
		<category><![CDATA[consumer behaviour]]></category>
		<category><![CDATA[ethnography]]></category>
		<category><![CDATA[Everyday Lives]]></category>
		<category><![CDATA[filming]]></category>
		<category><![CDATA[journals]]></category>
		<category><![CDATA[observation]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=676</guid>
		<description><![CDATA[In the most basic sense, ethnography in market research involves watching what people do, rather than asking people what they do.
From this, researchers can make inferences from the observed behaviour.

Three popular forms of ethnography adopted by market researchers include&#8230;

Conducting participant observation in stores, workplaces, and homes to observe real behaviour;
Giving participants a video/digital camera to [...]]]></description>
		<wfw:commentRss>http://think.squareholes.com/2010/02/engaging-with-consumers-via-ethnography/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Intel Rock Star</title>
		<link>http://think.squareholes.com/2009/10/intel-rock-star/</link>
		<comments>http://think.squareholes.com/2009/10/intel-rock-star/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 02:30:27 +0000</pubDate>
		<dc:creator>Mal Chia</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[Intel]]></category>
		<category><![CDATA[personality]]></category>
		<category><![CDATA[TVC]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=669</guid>
		<description><![CDATA[Not sure when it started airing in Oz, but I came across this TVC from Intel over the weekend which I absolutely love! Instead of the product, the focus is on the culture and the personalities at the organisation. Well worth the 30 seconds&#8230;

Originally posted here

			
				
			
		
]]></description>
		<wfw:commentRss>http://think.squareholes.com/2009/10/intel-rock-star/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Generation Gap/Myth</title>
		<link>http://think.squareholes.com/2009/10/the-generation-gapmyth/</link>
		<comments>http://think.squareholes.com/2009/10/the-generation-gapmyth/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 02:01:07 +0000</pubDate>
		<dc:creator>Mal Chia</dc:creator>
				<category><![CDATA[Research]]></category>
		<category><![CDATA[AIM]]></category>
		<category><![CDATA[employer branding]]></category>
		<category><![CDATA[gen x]]></category>
		<category><![CDATA[gen y]]></category>
		<category><![CDATA[generation gap]]></category>
		<category><![CDATA[square holes]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=658</guid>
		<description><![CDATA[
In the second half of 2007, Square Holes worked with AIM SA and  SA Great to conduct research into the attitudes and needs of younger workers [aged under 40].  Building on the success of the 2007 study, AIM SA and Square Holes explored broader issues in relation to the needs of differing groups of workers.
Interestingly, [...]]]></description>
		<wfw:commentRss>http://think.squareholes.com/2009/10/the-generation-gapmyth/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>10 kids and a tight ship</title>
		<link>http://think.squareholes.com/2009/09/10-kids-and-a-tight-ship/</link>
		<comments>http://think.squareholes.com/2009/09/10-kids-and-a-tight-ship/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 00:29:04 +0000</pubDate>
		<dc:creator>Troy Forrest</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=649</guid>
		<description><![CDATA[My team went country this past weekend, and we visited some wonderful rural friends that have 10 kids (the eldest is just 13).  Pick up your jaw.
Aside from managing a chaotic farmhouse, she&#8217;s studying undergraduate Medicine (requiring 3-4 hours travel each day to and from the city) and he owns a busy electrician business employing six blokes.
3 time management tips I gleaned from masters over [...]]]></description>
		<wfw:commentRss>http://think.squareholes.com/2009/09/10-kids-and-a-tight-ship/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ditch the pitch, start the conversation</title>
		<link>http://think.squareholes.com/2009/09/ditch-the-pitch-start-the-conversation/</link>
		<comments>http://think.squareholes.com/2009/09/ditch-the-pitch-start-the-conversation/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 00:26:53 +0000</pubDate>
		<dc:creator>Mal Chia</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[B&T]]></category>
		<category><![CDATA[Digital Media]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[friends]]></category>
		<category><![CDATA[good citizen]]></category>
		<category><![CDATA[interaction]]></category>
		<category><![CDATA[pitching]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=641</guid>
		<description><![CDATA[Digital Media published an article recently written by B&#38;T writers based on a study by Light Speed Research that said Australians and Japanese were more resistant to overtures from brands on social networks.
This was in contrast to their peers in India and China who were more likely to have their opinions of a brand improved [...]]]></description>
		<wfw:commentRss>http://think.squareholes.com/2009/09/ditch-the-pitch-start-the-conversation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Think! Digital Session Wrap-Up and Slides</title>
		<link>http://think.squareholes.com/2009/09/think-digital-session-wrap-up-and-slides/</link>
		<comments>http://think.squareholes.com/2009/09/think-digital-session-wrap-up-and-slides/#comments</comments>
		<pubDate>Thu, 17 Sep 2009 05:51:46 +0000</pubDate>
		<dc:creator>Mal Chia</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Insight]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[AdelaideNow]]></category>
		<category><![CDATA[David Kuchel]]></category>
		<category><![CDATA[integration]]></category>
		<category><![CDATA[Jason Dunstone]]></category>
		<category><![CDATA[Jason Neave]]></category>
		<category><![CDATA[Mal Chia]]></category>
		<category><![CDATA[presentation]]></category>
		<category><![CDATA[slides]]></category>
		<category><![CDATA[square holes]]></category>
		<category><![CDATA[Think Session]]></category>
		<category><![CDATA[Via Media]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=632</guid>
		<description><![CDATA[Last week, Jason and I presented to a room full of clients and agencies about the challenges traditional marketers face integrating digital into their strategy. Taking different yet convergent points of view, we discussed emerging trends in digital marketing through our own observations and experiences across multiple industries.
Integration was the common thread, especially in relation [...]]]></description>
		<wfw:commentRss>http://think.squareholes.com/2009/09/think-digital-session-wrap-up-and-slides/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>400 years</title>
		<link>http://think.squareholes.com/2009/09/400-years/</link>
		<comments>http://think.squareholes.com/2009/09/400-years/#comments</comments>
		<pubDate>Fri, 11 Sep 2009 01:30:45 +0000</pubDate>
		<dc:creator>Troy Forrest</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=627</guid>
		<description><![CDATA[Been there, done that, got the scars to prove it.
I drove past a church school the other day that&#8217;s got a big new sign out front &#8211; &#8220;400 years of global experience&#8221;.  Not at this campus, but from its parent group&#8217;s educational origins.
Why advertise how old you are? (my wife tells me she&#8217;s trying to [...]]]></description>
		<wfw:commentRss>http://think.squareholes.com/2009/09/400-years/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Head, Heart and Guts</title>
		<link>http://think.squareholes.com/2009/09/head-heart-and-guts/</link>
		<comments>http://think.squareholes.com/2009/09/head-heart-and-guts/#comments</comments>
		<pubDate>Mon, 07 Sep 2009 04:53:17 +0000</pubDate>
		<dc:creator>Michelle Tustin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[Davdi Dotlich]]></category>
		<category><![CDATA[insight generation]]></category>
		<category><![CDATA[leadership]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=623</guid>
		<description><![CDATA[Recently, I have been considering the issue of leadership, particularly in relation to insight generation. What makes a leader in insight generation? And what elements are required for this role?
In pondering this, I came across and devoured a book on leadership entitled ‘Head, Heart and Guts’ by David Dotlich et al. [2006].
This book is an [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Rounding out the top ten &#8230; Which clients make the finals?</title>
		<link>http://think.squareholes.com/2009/09/rounding-out-the-top-ten-which-clients-make-the-finals/</link>
		<comments>http://think.squareholes.com/2009/09/rounding-out-the-top-ten-which-clients-make-the-finals/#comments</comments>
		<pubDate>Fri, 04 Sep 2009 00:29:52 +0000</pubDate>
		<dc:creator>Troy Forrest</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Anthill]]></category>
		<category><![CDATA[client relationships]]></category>
		<category><![CDATA[lists]]></category>
		<category><![CDATA[productivity]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=620</guid>
		<description><![CDATA[We love lists that rank like things.  Fortune&#8217;s 500.  The AFL ladder.  Take 40 Australia.
Some are objective (largest employers in your field, highest reported profits).  You make the Olympic finals based on milliseconds, not how loud the crowd cheers for you.  Other lists are subjective (like 20 to 1&#8217;s greatest movie villains).  Anthill magazine just listed its top 10 [...]]]></description>
		<wfw:commentRss>http://think.squareholes.com/2009/09/rounding-out-the-top-ten-which-clients-make-the-finals/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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