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	<title>Think!</title>
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	<link>http://think.squareholes.com</link>
	<description>Marketing trends and consumer insights from a market research perspective</description>
	<lastBuildDate>Mon, 14 May 2012 11:57:31 +0000</lastBuildDate>
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		<title>2011 Be A Superhero : Super Update</title>
		<link>http://think.squareholes.com/2011/08/2011-be-a-superhero-super-update/</link>
		<comments>http://think.squareholes.com/2011/08/2011-be-a-superhero-super-update/#comments</comments>
		<pubDate>Sun, 14 Aug 2011 12:53:36 +0000</pubDate>
		<dc:creator>Jason Dunstone</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/2011/08/2011-be-a-superhero-super-update/</guid>
		<description><![CDATA[Wow! Hasn&#8217;t 2011 just whooshed by faster than the blink of an eye. The start is but a distant memory, and the end is perhaps not close yet also not too far off. It is a worthy moment to reflect on some of the awesome marketing we have observed throughout 2011 [Note: 'Awesome' is a [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Getting to the Hearts of Consumers</title>
		<link>http://think.squareholes.com/2011/01/getting-to-the-hearts-of-consumers/</link>
		<comments>http://think.squareholes.com/2011/01/getting-to-the-hearts-of-consumers/#comments</comments>
		<pubDate>Thu, 13 Jan 2011 03:58:11 +0000</pubDate>
		<dc:creator>Jason Dunstone</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=810</guid>
		<description><![CDATA[Â  Getting to the Hearts of Consumers from Square Holes on Vimeo. My presentation at Marketing Week 2010 marketingweek.com.au/â€‹site2010/â€‹programDetail.html#3bÂ [40 Minutes]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The Rise of Focus Groups</title>
		<link>http://think.squareholes.com/2010/12/the-rise-of-focus-groups/</link>
		<comments>http://think.squareholes.com/2010/12/the-rise-of-focus-groups/#comments</comments>
		<pubDate>Wed, 08 Dec 2010 07:08:25 +0000</pubDate>
		<dc:creator>Jason Dunstone</dc:creator>
				<category><![CDATA[Research]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=769</guid>
		<description><![CDATA[It&#8217;s nice to discuss and debate issues in marketing strategy. Is digital the silver bullet? Does TV still have relevance? Do consumers care? In a recent edition of SA Weekend MagazineÂ from The Advertiser [South Australia's News run daily newspaper] Michael McGuire wrote an interesting article about the pros and cons of focus groups from varying [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Make Love Not War</title>
		<link>http://think.squareholes.com/2010/09/make-love-not-war/</link>
		<comments>http://think.squareholes.com/2010/09/make-love-not-war/#comments</comments>
		<pubDate>Wed, 29 Sep 2010 08:18:16 +0000</pubDate>
		<dc:creator>Jason Dunstone</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Digital]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=717</guid>
		<description><![CDATA[Oh to be loved. To have a special spot in someoneâ€™s heart. In the rough and tumble world of brands fighting for supremacy does love survive? This was the question explored in research conducted by market research agency Square Holes during 2010 culminating in a national survey of 1,000 16+ year olds. The simple answer [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Top 10 Consumer Trends</title>
		<link>http://think.squareholes.com/2010/02/top-10-consumer-trends/</link>
		<comments>http://think.squareholes.com/2010/02/top-10-consumer-trends/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 04:48:28 +0000</pubDate>
		<dc:creator>Mal Chia</dc:creator>
				<category><![CDATA[Insight]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[consumber behaviour]]></category>
		<category><![CDATA[environmentalism]]></category>
		<category><![CDATA[Jason Dunstone]]></category>
		<category><![CDATA[Mal Chia]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Rob Engels]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[square holes]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[Victoria Carbone]]></category>
		<category><![CDATA[Yvonne Baulderstone]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=686</guid>
		<description><![CDATA[After much anticipation, here are Square Holes&#8217; Top 10 consumer trends we have observed in 2009. Watch the video for a brief explanation of each one. Visible Gossip Lazy Advocates Sensible Youth Make the News Pick and Mix Environmentalism Essential Indulgences Emotional Relevance Unfettered Authenticity Digital Divide Serendipity]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Engaging with Consumers via Ethnography</title>
		<link>http://think.squareholes.com/2010/02/engaging-with-consumers-via-ethnography/</link>
		<comments>http://think.squareholes.com/2010/02/engaging-with-consumers-via-ethnography/#comments</comments>
		<pubDate>Mon, 15 Feb 2010 03:44:00 +0000</pubDate>
		<dc:creator>Victoria Carbone</dc:creator>
				<category><![CDATA[Research]]></category>
		<category><![CDATA[consumer behaviour]]></category>
		<category><![CDATA[ethnography]]></category>
		<category><![CDATA[Everyday Lives]]></category>
		<category><![CDATA[filming]]></category>
		<category><![CDATA[journals]]></category>
		<category><![CDATA[observation]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=676</guid>
		<description><![CDATA[In the most basic sense, ethnography in market research involves watching what people do, rather than asking people what they do. From this, researchers can make inferences from the observed behaviour. Three popular forms of ethnography adopted by market researchers include&#8230; Conducting participant observation in stores, workplaces, and homes to observe real behaviour; Giving participants [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Intel Rock Star</title>
		<link>http://think.squareholes.com/2009/10/intel-rock-star/</link>
		<comments>http://think.squareholes.com/2009/10/intel-rock-star/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 02:30:27 +0000</pubDate>
		<dc:creator>Mal Chia</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[Intel]]></category>
		<category><![CDATA[personality]]></category>
		<category><![CDATA[TVC]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=669</guid>
		<description><![CDATA[Not sure when it started airing in Oz, but I came across this TVC from Intel over the weekend which I absolutely love! Instead of the product, the focus is on the culture and the personalities at the organisation. Well worth the 30 seconds&#8230; Originally posted here]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Generation Gap/Myth</title>
		<link>http://think.squareholes.com/2009/10/the-generation-gapmyth/</link>
		<comments>http://think.squareholes.com/2009/10/the-generation-gapmyth/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 02:01:07 +0000</pubDate>
		<dc:creator>Mal Chia</dc:creator>
				<category><![CDATA[Research]]></category>
		<category><![CDATA[AIM]]></category>
		<category><![CDATA[employer branding]]></category>
		<category><![CDATA[gen x]]></category>
		<category><![CDATA[gen y]]></category>
		<category><![CDATA[generation gap]]></category>
		<category><![CDATA[square holes]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=658</guid>
		<description><![CDATA[In the second half of 2007, Square Holes worked with AIM SA andÂ  SA Great to conduct research into the attitudes and needs of younger workers [aged under 40].Â  Building on the success of the 2007 study, AIM SA and Square Holes explored broader issues in relation to the needs of differing groups of workers. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ditch the pitch, start the conversation</title>
		<link>http://think.squareholes.com/2009/09/ditch-the-pitch-start-the-conversation/</link>
		<comments>http://think.squareholes.com/2009/09/ditch-the-pitch-start-the-conversation/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 00:26:53 +0000</pubDate>
		<dc:creator>Mal Chia</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[B&T]]></category>
		<category><![CDATA[Digital Media]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[friends]]></category>
		<category><![CDATA[good citizen]]></category>
		<category><![CDATA[interaction]]></category>
		<category><![CDATA[pitching]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=641</guid>
		<description><![CDATA[Digital Media published an article recently written by B&#38;T writers based on a study by Light Speed Research that said Australians and Japanese were more resistant to overtures from brands on social networks. This was in contrast to their peers in India and China who were more likely to have their opinions of a brand [...]]]></description>
		<wfw:commentRss>http://think.squareholes.com/2009/09/ditch-the-pitch-start-the-conversation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Think! Digital Session Wrap-Up and Slides</title>
		<link>http://think.squareholes.com/2009/09/think-digital-session-wrap-up-and-slides/</link>
		<comments>http://think.squareholes.com/2009/09/think-digital-session-wrap-up-and-slides/#comments</comments>
		<pubDate>Thu, 17 Sep 2009 05:51:46 +0000</pubDate>
		<dc:creator>Mal Chia</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[Insight]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[AdelaideNow]]></category>
		<category><![CDATA[David Kuchel]]></category>
		<category><![CDATA[integration]]></category>
		<category><![CDATA[Jason Dunstone]]></category>
		<category><![CDATA[Jason Neave]]></category>
		<category><![CDATA[Mal Chia]]></category>
		<category><![CDATA[presentation]]></category>
		<category><![CDATA[slides]]></category>
		<category><![CDATA[square holes]]></category>
		<category><![CDATA[Think Session]]></category>
		<category><![CDATA[Via Media]]></category>

		<guid isPermaLink="false">http://think.squareholes.com/?p=632</guid>
		<description><![CDATA[Last week, Jason and I presented to a room full of clients and agencies about the challenges traditional marketers face integrating digital into their strategy. Taking different yet convergent points of view, we discussed emerging trends in digital marketing through our own observations and experiences across multiple industries. Integration was the common thread, especially in [...]]]></description>
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		<slash:comments>1</slash:comments>
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